Marketing Specialist

Southbank VIC
Banking & Financial Services
Intermediate / Mid-Level

Southbank VIC
Banking & Financial Services
Intermediate / Mid-Level

0 people applied for this job

Full-time
Hybrid work
On-site
Posted on: May 29
Deadline: June 29
$85001 – $90000 Yearly

Perks & Benefits

Employee Assistance Program (EAP)
Flexible working arrangements
Paid parental leave

Job Description

An exciting opportunity for a passionate marketer to lead innovative campaigns, create compelling content, and help shape the future of our brand.

As a Marketing Specialist, you’ll work closely with the Group Marketing Manager and cross-functional teams to develop and execute multi-channel strategies that boost visibility, engagement, and growth. You’ll combine creativity with data-driven thinking to deliver high-impact marketing initiatives across digital, content, and brand.

Key Responsibilities

What You’ll Do:

Lead the conceptualisation, planning, and execution of multi-channel marketing campaigns aligned with business goals and audience needs
Create persuasive content across digital, social media, email, and print to maintain brand consistency and engagement
Optimise digital performance through SEO, SEM, and targeted email strategies
Conduct market research and competitor analysis to inform strategy and identify opportunities
Track and report on campaign performance leveraging analytics tools and KPIs to measure effectiveness, identify areas for improvement, and optimise ROI.
Support the planning and execution of key marketing events
Maintain brand integrity across all marketing assets and communications
Collaborate with internal stakeholders and external partners to deliver aligned, effective campaigns

Skill & Experience

3–5 years of experience in brand and digital marketing (finance industry experience preferred)
Proficiency in digital tools and platforms including SEO, SEM, Google Analytics, email marketing, and social media
Strong content creation and copywriting skills across multiple platforms
Solid understanding of campaign tracking and performance optimisation
Exceptional communication and stakeholder management skills
Highly organised with strong project and time management abilities
A creative thinker with a passion for innovation and continuous improvement
Experience with marketing automation tools is a bonus
Graphic design and multimedia skills are a plus
Bachelor or Masters in Marketing, Communications, Business, or a related field (preferred)

Job Location

Prime Financial Group

View company profile

Founded since:

1999

Industry:

Banking & Financial Services

Location:

Southbank VIC

Jobs:

1 open position

Application ends: June 29

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Marketing Specialist