• NEW

Performance Marketing Specialist

  • Sydney NSW
  • Marketing & Communications
  • Senior / Experienced
  • Sydney NSW
  • Marketing & Communications
  • Senior / Experienced
  • 0 people applied for this job
  • Full-time
  • Hybrid work
  • Posted on: February 16
  • Deadline: March 20
  • $ – $ Yearly

Perks & Benefits

  • Employee Assistance Program (EAP)
  • Employee discounts
  • Flexible working arrangements
  • Health & wellness perks
  • Mental health support
  • Paid parental leave
  • Phone / laptop provided

Job Description

About the Group/Team

Canva’s B2C Marketing Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.

We’re looking for a veteran display leader to scale our global display eorts, working closely alongside some of the top performance marketing leaders in the world.

You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals.

As part of the team, you will drive the global strategy and expansion of display as a channel to deliver accelerated business growth across multiple product lines. We work closely with other marketers, engineers and designers to exponentially grow Canva’s users & revenue.

About the Role/Specialty

We’re looking for a seasoned marketer to join our Performance Marketing team, working closely alongside some of the top marketers in the world.

You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals.

As part of the team, you will manage our display advertising eorts across key markets to drive accelerated business growth across multiple countries. We work closely with marketers, engineers, designers to exponentially grow Canva’s users & revenue

Key Responsibilities

What you’ll do

  • Campaign Management Scale, manage & optimise display campaign efforts
  • Intl Growth Teams Collaboration – Collaborate with international growth marketing teams & provide strategic input for programmatic brand efforts
  • Share our wins & learnings Communicate accurate and timely weekly reports on the performance of your campaigns to the team & wider stakeholders.
  • Be the subject-matter expert Work with Programmatic teams and internal teams to ensure we’re at the forefront of performance marketing on programmatic.
  • Be a team player Involvement with other marketing, product and growth activities as needed.
  • Make complex things simple Find new ways to improve efficiency both in terms of performance and process.
  • Help drive our digital strategy The role will be focused on driving the digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets.

Skill & Experience

What we’re looking for

  • You have at least 6+ years of digital marketing experience and have had hands on keyboard running display/programmatic campaigns
  • You have a deep knowledge of the digital landscape across Channels, Platforms & Digital Environments including Programmatic Audio, Video & Display
  • You have worked on international marketing campaigns and stakeholders in performance marketing and understand the nuances of localized campaign efforts
  • You have worked with complex cross-functional teams/agencies to build integrated campaigns
  • You have worked with adtech/data teams to prioritise your platform/measurement needs
  • You have a strong understanding of brand measurement tools and how to measure/optimize campaigns

What you’ll learn at Canva

  • Develop hyperlocal performance campaign strategies working with our international growth marketing teams
  • Deepen and advance their technical capabilities in the overall programmatic landscape
  • Learn advanced automation skills across Smartly, DV360 and in house marketing technology stack
  • Widen knowledge and technical experience on performance marketing across our core business pillars and markets globally

Job Location

Founded since:

2013

Industry:

Information & Communication Technology

Location:

110 Kippax Street, Surry Hills

Jobs:

1 open position

Application ends: March 20

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