Sales and Marketing Manager

Sales Leadership

• Performance Management: Set and monitor monthly sales KPIs for both locations; conduct regular store visits to coach staff on consultative selling techniques and product knowledge.

• Merchandising Strategy: Collaborate with store teams to ensure floor layouts maximize high-margin product exposure and reflect seasonal trends.

• Customer Experience: Oversee the end-to-end customer journey, from initial digital inquiry to in-store consultation and post-purchase follow-up.

Marketing & Brand Growth

• Local Area Marketing (LAM): Execute localized campaigns for Pakenham and Shepparton to drive foot traffic, including community partnerships, letterbox drops, and local press.

• Digital Presence: Manage social media accounts (Facebook/Instagram) with localized content, oversee Google Business Profiles (SEO), and manage targeted Meta/Google Ads budgets.

• Campaign Execution: Lead the planning and execution of seasonal sales events (e.g., End of Financial Year, Boxing Day, Black Friday) across all channels.